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Target Sector
Premium bird’s nest products in the Japanese market mainly target the health and wellness, beauty, and luxury gift sectors. Japanese consumers are highly health-conscious and value products that support anti-aging, skin health, and overall wellness, making bird’s nest suitable as a functional health food. The product is also positioned as a premium beauty supplement, especially for women aged 30–60 who are interested in inner beauty and natural health solutions. In addition, bird’s nest can be marketed in the luxury gifting segment, as high-quality food products are commonly purchased as corporate or seasonal gifts in Japan.
- Countries of Trade
JAPAN : Direct transactions only
| Size / capacity | 45ml |
|---|---|
| Ingredients | Bird's Nest, Rock Sugar, Water |
| Requisite documents/ certification | Other HACCP HALAL |
MBN Enterprise Sdn Bhd
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organizer : MALAYSIA PAVILION
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- National Pavilion
- Booth number W1U06-015