Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Long Grain White Rice

  • Rice
  • Target Sector

    Rice importers, distributors, retail chains, supermarkets, Asian restaurants, foodservice operators, specialty food stores, online grocery platforms, wholesale buyers, private label partners

  • Usage Scenes(Usage/Recipies)

    Daily Staple for Households: The go-to base for daily meals across Africa, Asia, and Latin America due to its fluffy texture and neutral flavor.

    Institutional Catering: The preferred choice for schools, hospitals, and military mess halls because it is easy to cook in large batches and holds up well in warming trays.

    Food Service & Restaurants: Ideal for Fried Rice, Pilafs, and Biryanis, where individual grains need to remain separate and distinct without becoming sticky.

    Industrial Food Processing: Used as a primary ingredient for canned soups, frozen ready-to-eat meals, and puffed rice snacks.

    Budget-Friendly Retail: Perfectly suited for "value" or "economy" brands targeting price-sensitive consumers.

  • Specialities,Sales point

    Customizable Broken Percentages: We offer full flexibility from 5%, 10%, 15%, 25%, to 100% broken, allowing you to hit specific price points for any market.

    Exceptional Milling Quality: Our rice undergoes advanced computerized grading and double polishing (silky finish) for a clean, bright appearance that stands out on shelves.

    Superior Grain Length: Sourced from the best long-grain seeds in the Mekong Delta, ensuring a uniform appearance and high swelling ratio after cooking (increased volume).

    Long Shelf Life: Processed with low moisture content and rigorous cleaning, ensuring the product remains fresh during long-distance sea freight and extended storage.

    Supply Reliability: With a 100,000-ton annual capacity, we provide a "no-break" supply chain, ensuring you never run out of stock during peak demand.

    Regulatory Compliance: Full documentation and HALAL/HACCP certification, making it ready for immediate import in the Middle East and beyond.

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    AUSTRALIA : Both direct and indirect transactions are acceptable

    BRAZIL : Both direct and indirect transactions are acceptable

    CANADA : Both direct and indirect transactions are acceptable

    CHINA : Both direct and indirect transactions are acceptable

    FRANCE : Both direct and indirect transactions are acceptable

    KOREA : Both direct and indirect transactions are acceptable

    PHILIPPINES : Both direct and indirect transactions are acceptable

    SOUTH AFRICA : Both direct and indirect transactions are acceptable

    SINGAPORE : Both direct and indirect transactions are acceptable

    U.S.A. : Both direct and indirect transactions are acceptable

Size / capacity Production Capacity: 100,000 tons per year
Milling Facilities: Two state-of-the-art factories with advanced processing lines
Workforce: 100+ dedicated employees
Export Volume: Serving 85+ countries worldwide
Company Establishment: 16+ years of operation
Manufacturer's Suggested Retail Price Price available upon request / Negotiable based on volume, packaging, and specifications
Ingredients 100% Natural white Rice
Requisite documents/ certification ISO22000
HALAL
FDA
Expiration date Shelf Life: 12 months (standard retail packaging) / 24 months (vacuum sealed)

Best Before: 12-24 months from manufacturing date

Storage Conditions: Store in cool, dry place away from direct sunlight
Special Remarks Custom packaging and OEM services available. Free samples for qualified buyers. Flexible MOQ and payment terms for long-term partnerships. Mixed container options available.
Catalog PDF file

Sunrise Foodstuff., JSC

https://rices.com.vn/
  • Overseas exhibitors
  • Exportable
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Agricultural Food
  • Booth number S1-I09
Exhibited products Rice including Jasmine, fragrant, long-grain, medium-grain, glutinous rice, Agricultural products, FMCG products, Beverage products, etc.