CITRA KESOM SDN BHD

National Pavilion
Booth number S1-R11-002

Overseas exhibitors
Exportable
Co-exhibitor
Organizer : SELANGOR STATE DEVELOPMENT CORPORATION - PKNS

BOOMCHAZ Red Citrus Shot: Prebiotic Kombucha Shot with Vitamin C + Inulin

Designed for Japan’s convenience retail environment. Red Citrus Shot is a 50ml functional kombucha shot developed for fast-moving, high-frequency channels. Its compact size maximizes shelf efficiency while targeting the growing “inner care” and daily wellness segment.

Precision-fermented kombucha combined with Vitamin C and Inulin (prebiotic fiber) supports digestive balance and everyday wellness in a format built for repeat purchase.

• Vitamin C + Prebiotic)
• Suitable for morning routine or mid-day reset
• Premium but accessible price architecture
• 2-years export shelf stability
• Scalable supply capability

Red Citrus Shot introduces fermented wellness into the shot category — creating differentiation within chilled or ambient functional sections.

We are prepared for distributor collaboration, private label adaptation, and volume scaling aligned with CVS demand cycles.

Visit our booth to discuss category expansion opportunities in Japan’s convenience market.

Country / Region	MALAYSIA
Exhibited products	Red Citrus Shot: Prebiotic Kombucha Shot with Vitamin C + Inulin

Exhibit Product

Red Citrus Shot: Prebiotic Kombucha Shot with Vitamin C + Inulin
- Target Sector
  1) Drugstore / Inner-Care Segment (ドラッグストア): Matsumoto Kiyoshi, Sundrug, Welcia, Welp-Park, Turuha Drug, Sugi Pharmacy, Create SD
  2) Convenience Stores (CVS): 7-Eleven, Lawson, FamilyMart, Daily Yamazaki / Poplar
  3) Specialty Health Retail / Natural Stores
  4) Modern Trade / Supermarket Chains: AEON and Life supermarket groups
- Usage Scenes(Usage/Recipies)
  1. Morning Routine Boost (朝の習慣)
  Before work or school: “Start your day balanced.”
  
  2. Mid-Day Reset (午後のリセット)
  After lunch / 3PM slump: “Light refresh without heaviness.”
  
  3. Gut Care Habit (腸活ルーティン)
  Daily inner-care routine: “Small daily investment for long-term balance.”
  
  4. Seasonal Immunity Support (季節ケア)
  Cold season / stress period: “Vitamin C + fermented support.”
  
  5. After Heavy Meal Recovery (食後ケア)
  After oily or heavy meal: “Light fermented refresh.”
  
  6. Travel / On-the-Go Wellness
  During travel, business trips: “Portable inner care.”
- Specialities,Sales point
  Red Citrus Shot – Daily Gut & Immunity Support in a 50ml Functional Kombucha Shot
  
  1) Prebiotic + Vitamin C + Kombucha – support digestion and everyday wellness.
  
  2) Compact 50ml format – perfect for CVS, drugstores, and on-the-go consumers.
  
  3) Refined red citrus flavor – light, clean, and highly drinkable for daily habits.
  
  4) High rotation, shelf-efficient – ideal for repeat purchase and category differentiation.
  
  5) OEM & Private Label Ready – flexible for local retail partners and distribution.

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