Healthyroo
- National Pavilion
- Booth number E4-A07 002-014
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organizer : New South Wales
Healthyroo differentiates itself through Australian manufacturing, clean-label formulations, and science-led product development. Our products are designed to be gentle on digestion, low in unnecessary additives, and suitable for sensitive consumers. We combine premium ingredients, regulatory compliance, and strong sensory performance to deliver trusted functional nutrition for global markets.
| Country / Region | AUSTRALIA |
|---|---|
| Exhibited products | Healthyroo is an Australian-owned health and nutrition brand specialising in clean-label, functional supplements that support everyday wellbeing. All products are formulated and manufactured in Australia using carefully selected ingredients and science-led development. The brand focuses on gut health, metabolic support, and lifestyle performance, offering digestion-friendly formulations with minimal additives. Many products are low-FODMAP, plant-based, and suitable for sensitive consumers. Healthyroo’s range includes functional protein powders, metabolism and weight-management blends, gut-health products, and daily wellness supplements, all developed to meet Australian and international regulatory standards. Committed to ethical manufacturing and sustainable growth, Healthyroo is expanding internationally, including into Japan, delivering trusted Australian-made health products to global markets. |
Exhibit Product
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Creapure Creatine (German Sourced)
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Target Sector
Creapure® Creatine is positioned within Japan’s growing healthy ageing, cognitive support, and active longevity market. With Japan having one of the world’s largest ageing populations, there is increasing demand for nutritional products that support brain health, mental performance, muscle maintenance, and overall vitality as consumers age.
The product targets adults aged 35+, active seniors, and health-conscious consumers seeking to maintain physical strength, cognitive function, and daily energy. Creatine is increasingly recognised not only for sports performance but also for its potential role in supporting brain energy metabolism, cognitive performance, and healthy ageing.
Creapure® is particularly appealing to Japanese consumers who value high-quality, traceable, and scientifically backed ingredients, with its German manufacturing origin and strict purity standards providing strong credibility.
Key retail sectors include pharmacies, wellness retailers, specialty supplement stores, fitness centres, and e-commerce platforms focused on preventative health, longevity, and active lifestyle nutrition. -
Usage Scenes(Usage/Recipies)
Creapure® Creatine can be consumed daily as part of a routine supporting physical performance, mental clarity, and healthy ageing. It can be mixed into water, coffee, smoothies, or protein drinks and taken in the morning to support daily energy and cognitive function, or after exercise to assist with muscle recovery and strength maintenance. It is ideal for active adults, fitness enthusiasts, and older consumers looking to maintain both physical vitality and mental sharpness.
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Specialities,Sales point
Creapure® Creatine is suitable for distribution through pharmacies and drugstores, specialty supplement retailers, fitness centres, and e-commerce platforms across Japan. These channels represent the main distribution network for creatine and sports nutrition products in the country, alongside supermarkets and online marketplaces.
The product can also be positioned in wellness and healthy ageing sections within pharmacies, where consumers seek products supporting muscle maintenance, cognitive performance, and daily vitality. In addition, the convenient single-serve format makes it suitable for gyms, fitness studios, convenience stores, and vending machines, which are common distribution points for functional nutrition products in Japan.
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Target Sector
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Sleep Cocoa (Sleepy Hot Chocolate)
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Target Sector
Sleep Cocoa is positioned within the sleep support and relaxation beverage market, targeting consumers seeking natural solutions to improve sleep quality and evening relaxation. The product appeals to adults experiencing stress, poor sleep patterns, or difficulty unwinding at night, as well as health-conscious consumers looking for gentle, non-pharmaceutical sleep support.
The product is particularly suited to busy professionals, students, and wellness-focused adults aged 20–55 who want a comforting nighttime routine. Sleep Cocoa combines the familiarity of a warm chocolate drink with functional ingredients designed to support relaxation and sleep.
Key retail sectors include pharmacies, health and wellness retailers, supermarkets, specialty nutrition stores, and e-commerce platforms offering functional foods and sleep support products. -
Usage Scenes(Usage/Recipies)
Sleep Cocoa is designed to be enjoyed in the evening as part of a relaxing nighttime routine. Simply mix with hot water or milk to create a warm, comforting drink before bedtime. It is ideal for individuals looking to unwind after a long day, reduce stress, and support a restful night’s sleep while enjoying a soothing hot chocolate beverage.
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Specialities,Sales point
Sleep Cocoa is suitable for distribution through pharmacies and drugstores, health and wellness retailers, supermarkets, and e-commerce platforms across Japan. The convenient single-serve sachet format also makes it well suited for hotels, late-night cafés, and vending machines, where consumers often seek relaxing warm beverages in the evening. This positioning aligns well with Japan’s strong culture of convenient, ready-to-prepare drinks and late-night refreshment options.
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Target Sector
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Tribiotics
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Target Sector
Tribiotics is positioned within the digestive health and gut microbiome supplement sector, targeting health-conscious consumers seeking to support digestion, immunity, and overall wellbeing. The product appeals to adults aged 25–55 who are focused on improving gut health through probiotic, prebiotic, and postbiotic nutrition.
Ideal consumers include individuals experiencing digestive discomfort, those interested in preventative health, and consumers actively seeking microbiome-support products as part of a healthy lifestyle. Tribiotics is well suited for pharmacies, health food retailers, wellness stores, and online health platforms, where demand for functional gut health supplements continues to grow. -
Usage Scenes(Usage/Recipies)
Tribiotics is designed for daily gut health support and can be consumed as part of a morning wellness routine or at any time during the day to support digestion and microbiome balance. It is ideal for individuals looking to maintain digestive comfort, support immunity, and improve overall wellbeing as part of a healthy lifestyle.
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Specialities,Sales point
Tribiotics is suitable for distribution through pharmacies and drugstores, health and wellness retailers, specialty supplement stores, supermarkets, and e-commerce platforms across Japan. The product also fits well within preventative health and digestive support categories, which are commonly promoted through pharmacies and wellness-focused retailers. The single-serve sachet format provides convenience for daily use and is suitable for convenience stores, vending machines, and travel retail channels, which are widely used in the Japanese market.
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Target Sector
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Zest Slim Superfoods
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Target Sector
Zest Slim Superfoods is positioned within the growing functional nutrition and superfood supplement market, targeting health-conscious consumers seeking convenient ways to increase daily nutrient intake and support overall wellbeing. The product appeals to individuals focused on weight management, detox support, digestion, and daily energy, particularly busy professionals, active lifestyle consumers, and wellness-focused adults aged 25–55.
The product is well suited for health food retailers, pharmacies, wellness stores, fitness centres, and e-commerce platforms offering functional nutrition and superfood supplements. It also aligns with demand from consumers looking for plant-based, clean-label nutrition that supports immunity, digestion, and general health.
Demand for superfood powders is increasing globally as consumers look for convenient, nutrient-dense supplements that support energy, immunity, and overall health, especially among health-conscious and active lifestyle communities. -
Usage Scenes(Usage/Recipies)
Zest Slim Superfoods is designed for daily wellness and weight management support. It can be enjoyed in the morning as a nutrient-rich start to the day, blended into smoothies, or consumed between meals as a convenient superfood drink. The product is ideal for busy professionals, fitness enthusiasts, and health-conscious consumers looking for an easy way to increase their intake of plant-based nutrients while supporting energy, digestion, and overall wellbeing.
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Specialities,Sales point
Zest Slim Superfoods is suitable for distribution through pharmacies and drugstores, health and wellness retailers, supermarkets, fitness centres, and e-commerce platforms across Japan. Nutritional supplements and functional health products are commonly sold through Japanese drugstores and gyms, which are key channels for reaching health-conscious consumers.
The single-serve sachet format provides convenience for on-the-go consumption and is well suited for convenience stores (konbini), vending machines, and travel retail locations, which are widely used across Japan due to the country’s strong culture of quick and convenient nutrition products.
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Target Sector