SUGI BEE GARDEN
https://sugi-bee.com/- Exports from Japan
- Booth number S2-G20
- Japan exhibitors
- Exportable

At our exhibition booth, we will present the wide and varied honey lineup that Sugi Beekeeping Garden is proud of. From fruit Juice Honeys such as Yuzu & Honey, Shine Muscat & Honey, and Blueberry & Honey, to Manuka Honey—renowned for daily health maintenance—and Pickled in Honey series with ginger, quince, and Korean ginseng soaked in honey, our selection offers something to suit every use and preference. While the delicious taste of our products is noteworthy, we place even greater emphasis on their value as health foods. The lineup is well matched to today’s growing health consciousness and demand for immune care, and is easy to incorporate into everyday diets. At the venue we will have samples of all products available for tasting, so you can experience the flavors and textures firsthand and hold relaxed business discussions. You can also consult with us about suggested uses and merchandising ideas during the tastings, so please feel free to stop by.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | ●Fruit Juice Honey (11 varieties including Yuzu & Honey, Shine Muscat & Honey, Blueberry & Honey, etc.) Fruit Juice Honey is a blend of honey and fruit juice. It can be enjoyed in many ways—diluted as a drink or used as a jam substitute, among other uses. Pure Honey (Manuka Honey) Manuka honey, widely used for daily health maintenance, is a honey that attracts attention worldwide. Pickled in Honey Series (Ginger Pickled in Honey, Quince Pickled in Honey, Ginseng Pickled in Honey) This series consists of fruits (or roots) soaked in honey. They are healthy foods that can be enjoyed in drinks or used in cooking. |
Exhibit Product
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Blueberry & Honey 500g
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Target Sector
(Consumers)
Health-conscious adults aged 20–60: Individuals seeking vitamins and natural flavors who want to incorporate health foods into their daily routine. Men and women focused on immune support and fatigue recovery.
Household homemakers/househusbands: People looking for condiments and toppings that can be easily added to cooking and beverages.
Customers seeking gifts: Those shopping for seasonal presents or souvenirs. Prefer packaging with an attractive appearance and a premium feel.
(B2B)
Retailers, cafes, and restaurants: Food retailers and wholesalers, and foodservice operators seeking product differentiation or health-oriented items to add to their menus.
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Usage Scenes(Usage/Recipies)
Morning drinks: Easily mixed with hot water or soda to make a hot drink or sparkling beverage. Ideal for morning vitamin boost and refreshment.
Relaxing bedtime: Add to herbal tea or hot milk for pre-sleep relaxation.
Dessert & toast topping: Pour over yogurt, bread, pancakes, or ice cream to add a fruity sweetness.
Gifts & souvenirs: Packaged products are perfect as seasonal gifts or event presents.
Menu ideas for foodservice: Use in seasonal drinks and desserts to highlight health benefits and domestically sourced ingredients.
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Specialities,Sales point
A dish that lets you enjoy the perfect balance of blueberry juice and honey!
A dish that perfectly combines the fresh flavor of blueberry juice and the sweetness of honey.
It is a very popular yogurt sauce and is perfect for everyday breakfast or dessert.
Enjoy the freshness of blueberries and the gentle sweetness of honey!
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Target Sector
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Ginger Pickled in Honey 280g
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Target Sector
1. Health-conscious middle-aged and older adults (ages 30–60, men and women)
Concerned about immunity, metabolism, and cold sensitivity. Prefer health foods and traditional ingredients.
2. Beauty- and health-conscious women (ages 20–40)
Interested in boosting metabolism, detoxing, and inducing perspiration. Tend to incorporate natural foods into their diet.
Selling points: Promotes metabolism and blood circulation for beauty benefits; suggested as a morning habit (e.g., on toast or in dressings).
3. Elderly people (ages 60+)
Often suffer from cold sensitivity, poor digestion, or loss of appetite. Prefer soft, easy-to-eat preparations.
4. Office workers and those seeking fatigue recovery (ages 20–50)
Experience fatigue or cold sensitivity and look for convenient, quick-to-consume options during work.
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Usage Scenes(Usage/Recipies)
If you dilute it with hot water, it easily becomes a ginger tea-like drink.
If mixed with soda, it becomes a refreshing adult ginger soda.
You can enjoy it by adding it to yogurt or ice cream, or by adding a spoonful to tea, making it enjoyable even as a dessert.
It also plays a big role as a secret ingredient in cooking.
When you add it to ginger pork, stews, or teriyaki sauce, the richness and mellow sweetness of honey are enhanced, elevating your usual menu to a higher level.
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Specialities,Sales point
Each bottle of Made in Japan ginger has been carefully pickled in honey.
It's a delightful warm drink mix that is appreciated during the cold season.
We sliced aromatic Made in Japan ginger and carefully marinated it in honey from SUGI BEE GARDEN.
The sharp flavor of ginger blends perfectly with the gentle sweetness of honey, making it just right for when you want to take a comforting break.
A luxurious jar where the flavor of ginger and the natural sweetness of honey spread in a perfect balance.
It is recommended as a gift for those who want to take care of their bodies, as well as for seasonal greetings.
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Target Sector
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Manuka Honey 500g
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Target Sector
1. Health-conscious middle-aged and older adults (ages 30–60, both men and women)
Characteristics: Interested in maintaining immunity, preventing colds, and general daily health management. Regularly take supplements and health foods.
2. Parents with young children (mothers and fathers in their 30s–40s)
Characteristics: Concerned about their children’s health and immunity. Prefer safe, natural remedies.
3. Beauty-conscious women (ages 20–40)
Characteristics: Interested in skin health, gut care, and anti-aging. Frequent purchasers of natural cosmetics and health foods.
4. Sports and active people (ages 20–50, both men and women)
Characteristics: Focused on recovery and energy replenishment; prefer natural nutritional sources.
5. High-income gift buyers (for gifting, ages 40–60)
Characteristics: Value quality and brand when selecting gifts; prefer premium products
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Usage Scenes(Usage/Recipies)
1. Morning routine / daily wellness
Take it every morning on yogurt, cereal, or toast to support immunity and gut health.
2. Throat care / early cold relief
Suck a spoonful or dissolve in a warm drink (hot water or herbal tea) when you feel throat irritation or dryness.
3. Flavoring for food & drinks
Use as a sweetener in dressings, sauces, marinades, smoothies, lattes, or herbal teas.
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Specialities,Sales point
Manuka Honey (monofloral manuka honey) is gaining attention worldwide for its health benefits!
We place hives in natural Manuka forests and our beekeeping staff, working together with New Zealand beekeepers, harvest the honey when the flowers bloom, then bottle it one by one at our factory in Japan.
It will be a special Manuka Honey (monofloral Manuka honey) that is left as it is, without any processing.
Unlike the mild taste and flavor of lotus flower or acacia honey, it has a rich, full-bodied flavor and mellow floral aroma.
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Target Sector
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Shine Muscat & Honey 500g
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Target Sector
(Consumers)
Health-conscious adults aged 20–60: Individuals seeking vitamins and natural flavors who want to incorporate health foods into their daily routine. Men and women focused on immune support and fatigue recovery.
Household homemakers/househusbands: People looking for condiments and toppings that can be easily added to cooking and beverages.
Customers seeking gifts: Those shopping for seasonal presents or souvenirs. Prefer packaging with an attractive appearance and a premium feel.
(B2B)
Retailers, cafes, and restaurants: Food retailers and wholesalers, and foodservice operators seeking product differentiation or health-oriented items to add to their menus.
-
Usage Scenes(Usage/Recipies)
Morning drinks: Easily mixed with hot water or soda to make a hot drink or sparkling beverage. Ideal for morning vitamin boost and refreshment.
Relaxing bedtime: Add to herbal tea or hot milk for pre-sleep relaxation.
Dessert & toast topping: Pour over yogurt, bread, pancakes, or ice cream to add a fruity sweetness.
Gifts & souvenirs: Packaged products are perfect as seasonal gifts or event presents.
Menu ideas for foodservice: Use in seasonal drinks and desserts to highlight health benefits and domestically sourced ingredients.
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Specialities,Sales point
Enjoy an exquisite moment as the sweet juice of Shine Muscat the "Queen of Grapes," bursts forth.
This product, which highlights the elegant aroma and refreshing acidity of Shine Muscat, is loved by people of all ages.
Its rich flavor and fresh aroma will fill your mouth, providing you with a comfortable moment.
The familiar flavor can be enjoyed in any situation, making it perfect for relaxing at home or as a gift.
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Target Sector
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Yuzu Honey 500g
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Target Sector
(Consumers)
Health-conscious adults aged 20–60: Individuals seeking vitamins and natural flavors who want to incorporate health foods into their daily routine. Men and women focused on immune support and fatigue recovery.
Household homemakers/househusbands: People looking for condiments and toppings that can be easily added to cooking and beverages.
Customers seeking gifts: Those shopping for seasonal presents or souvenirs. Prefer packaging with an attractive appearance and a premium feel.
(B2B)
Retailers, cafes, and restaurants: Food retailers and wholesalers, and foodservice operators seeking product differentiation or health-oriented items to add to their menus. -
Usage Scenes(Usage/Recipies)
Morning drinks: Easily mixed with hot water or soda to make a hot drink or sparkling beverage. Ideal for morning vitamin boost and refreshment.
Relaxing bedtime: Add to herbal tea or hot milk for pre-sleep relaxation.
Dessert & toast topping: Pour over yogurt, bread, pancakes, or ice cream to add a fruity sweetness.
Gifts & souvenirs: Packaged products are perfect as seasonal gifts or event presents.
Menu ideas for foodservice: Use in seasonal drinks and desserts to highlight health benefits and domestically sourced ingredients. -
Specialities,Sales point
A perfect balance of natural citrus flavor and mellow honey sweetness: The refreshing acidity and aroma of yuzu harmonize with the richness of honey, creating a taste that appeals across generations.
Natural, additive-free positioning: Can be promoted as using no artificial flavors or preservatives, preserving the original flavors of the ingredients.
Health benefits messaging: Honey-derived nutrients (antioxidants, vitamins, etc.) and yuzu’s expected vitamin C contribute to everyday health support.
Versatility: Usable as a drink, ingredient in cooking, topping, or gift — highly adaptable for both household and commercial use.
High quality and traceability: Clear information on ingredient origins and manufacturing processes (e.g., domestically sourced yuzu) builds reassurance and trust.
Attractive appearance and packaging: A refined bottle design and label can capture gift-market demand.
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Target Sector