Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Lūla Rum

https://www.lularum.com
  • National Pavilion
  • Booth number E4-A07 008-012

Lūla is a white rum that brings fresh energy, flavour and feminine fun to your glass.

Crafted with love from world-famous Queensland sugarcane and mellowed in ex-bourbon barrels and select oak vats for 2 years in beautiful subtropical temperatures, before undergoing coconut charcoal filtration for an unbelievably smooth sipping experience.

Since its successful Australian market entry in 2021, Lūla has secured numerous international awards and established itself as a trusted supplier to iconic restaurants and cocktail bars across Australia, New Zealand, and the South Pacific.

Ideal for sun and fun seekers, Lūla Rum & Lūla Coco bring versatile, delicious flavor to enhance any cocktail experience.

Country / Region AUSTRALIA
Exhibited products Lūla Rum - Lūla Rum 700ml, Lūla Rum Coco 700ml, Lūla Rum 50ml

Lūla Rum 39% 700ml
An inviting aroma of vanilla wafers and sweet marshmallows. The palate is smooth and round, delivering delightful notes of tropical fruit and brown sugar that lead to a clean, rounded finish. She’s light, balanced and surprisingly rich in flavour.

Lūla Coco 39% 700ml
A tropical flavoured rum fused with hints of coconut. Lūla Coco is a rich, full-bodied spirit with a creamy, buttery mouthfeel with dominant notes of coconut and white chocolate, elegantly complemented by hints of aromatic pandan, toffee, and vanilla. Suits both classic cocktails and straight-up sipping.

For a memorable tropical escape: Lūla Rum & Lūla Coco are exceptionally smooth white rums made for any drink or any moment.

Rum away with Lūla!