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Target Sector
1. Health-Conscious Consumers
People who care about their health and look for better snack choices. They prefer products that are plant-based, gluten-free, and made from natural ingredients.
2. Young Professionals & Urban Lifestyle Consumers (Aged 20–40)
Busy urban consumers who enjoy convenient snacks but still value quality, taste, and brand story. They are open to trying new products and brands.
3. Snack Lovers Who Want a Better Alternative
Consumers who love snacking but want something less guilty — tasty, satisfying, and suitable for everyday consumption.
4. Trend-Driven & Social Media Active Consumers
People who enjoy discovering new brands through social media, influencers, and content. They are attracted to brands that feel friendly, relatable, and fun.
5. Gift Buyers & Experience-Driven Shoppers
Consumers who buy snacks not only for themselves but also as gifts, souvenirs, or for sharing — valuing packaging, storytelling, and brand experience.
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Usage Scenes(Usage/Recipies)
Everyday Snacking
Enjoy as a daily snack at home, at work, or during breaks.
On-the-Go Lifestyle
A convenient snack for commuting, traveling, or outdoor activities.
Work & Office Breaks
Perfect for sharing with colleagues during meetings or coffee breaks.
Social Sharing Moments
Ideal for sharing with friends and family during casual gatherings.
Movie & Entertainment Time
A better snack choice for movie nights, gaming, or relaxing moments.
Gifting & Souvenirs
Suitable as a thoughtful gift or souvenir with appealing packaging and brand story.
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Specialities,Sales point
1. Coconut-Based & Plant-Based
Made from real coconut and carefully selected plant-based ingredients, offering a naturally delicious and better-for-you snack option.
2. Unique Taste & Texture
A perfect balance of crispiness and rich flavor, delivering a satisfying snacking experience unlike typical snacks.
3. Better-For-You Snack
Lower guilt indulgence with no unnecessary additives, suitable for health-conscious and modern consumers.
4. Trendy & Approachable Brand
A friendly, modern brand that connects easily with consumers through lifestyle-driven and experience-focused storytelling.
5. Versatile Consumption Occasions
Perfect for everyday snacking, sharing with friends, gifting, or enjoying during work, travel, and leisure time.
6. Strong Market Differentiation
Combines coconut innovation with contemporary snacking trends, standing out from conventional chips and sweets.
