Bangyudang

Target Market

- Premium food market in Japan
- Specialist distributors for oils and seasonings
- Department stores and curated retail channels
- Foodservice and professional culinary market

Desired Buyers

- Distributors specializing in edible oils and premium condiments
- Importers and wholesalers with a strong focus on quality, aroma, and craftsmanship
- Long-term partners committed to brand building and market development
- Buyers serving department stores and high-end food retail channels

Bangyudang’s three noodle meal kits are designed on the foundation of the globally shared culture of noodle consumption, while allowing consumers to easily experience the aroma, cooking approach, and culinary identity of K-food at home.

A common insight from recent global consumer research shows that
“K-food is attractive in restaurants and media, but is often perceived as difficult to prepare at home.”

Bangyudang’s noodle meal kits bridge this gap by transforming the admiration for K-food into an actual dining experience.

In this sense, the three noodle meal kits serve as a global strategic product line that extends Bangyudang’s aroma-driven oil expertise into cooking experiences, and act as the most intuitive gateway for consumers around the world to understand the Bangyudang brand beyond national boundaries.

1. Perilla Oil Soy Sauce Bibim NOODLE
2. Sesame Oil Spicy Bibim NOODLE
3. Perilla Powder Rich Kalguksu

Target Market

- Premium food market in Japan
- Specialist distributors for oils and seasonings
- Department stores and curated retail channels
- Foodservice and professional culinary market

Desired Buyers

- Distributors specializing in edible oils and premium condiments
- Importers and wholesalers with a strong focus on quality, aroma, and craftsmanship
- Long-term partners committed to brand building and market development
- Buyers serving department stores and high-end food retail channels

Everyday Perilla Oil P1 – Light & Fresh

Everyday Perilla Oil P1 is positioned as an entry-level wellness oil that blends seamlessly into everyday Japanese home cooking.
Japanese cuisine values the natural taste of ingredients, and consumers generally prefer oils with subtle, non-overpowering aromas.

P1 delivers the characteristic herbal and grassy notes of perilla oil in a light, clean, and well-balanced way, making it likely to be perceived by Japanese consumers as “new yet gentle”.
Its mild aroma allows it to be naturally incorporated into familiar dishes such as salads, seasoned vegetables, tofu, and cold dishes without altering the original flavor of the food.

In Japan, egoma oil (perilla oil) is already recognized for its wellness benefits, including omega-3 content, circulation support, and beauty-related attributes.
P1 is therefore well positioned as a product that satisfies both functional wellness expectations and refined flavor, rather than being limited to health-only consumption.

As a result, P1 serves as a core daily-use oil with the lowest barrier to entry for Bangyudang’s expansion into the Japanese market.

Target Market

- Premium food market in Japan
- Specialist distributors for oils and seasonings
- Department stores and curated retail channels
- Foodservice and professional culinary market

Desired Buyers

- Distributors specializing in edible oils and premium condiments
- Importers and wholesalers with a strong focus on quality, aroma, and craftsmanship
- Long-term partners committed to brand building and market development
- Buyers serving department stores and high-end food retail channels

Everyday Perilla Oil P3 – RICH & ROUND

Everyday Perilla Oil P3 is a medium-roasted oil designed for Japanese consumers who appreciate depth and richness of flavor.
Within Japanese food culture, there is a well-defined consumer segment that values “koku”—a deep, satisfying taste.

P3 builds upon the natural herbal notes of perilla seeds, enhanced through medium roasting to create a richer, caramelized aroma.
This balanced depth makes it suitable not only for bibimbap, seasoned vegetables, and stir-fried dishes, but also for Japanese rice dishes, finishing hot pots, and simple sautéed preparations where added richness is desired.

P3 is particularly appealing to middle-aged consumers and food enthusiasts in Japan who enjoy oils with a distinctive aroma.
As such, it is well positioned to expand as a premium daily-use oil within the Japanese market.

Point Copy (English)

“One spoon, deeper flavor.”

Target Market

- Premium food market in Japan
- Specialist distributors for oils and seasonings
- Department stores and curated retail channels
- Foodservice and professional culinary market

Desired Buyers

- Distributors specializing in edible oils and premium condiments
- Importers and wholesalers with a strong focus on quality, aroma, and craftsmanship
- Long-term partners committed to brand building and market development
- Buyers serving department stores and high-end food retail channels

Everyday Sesame Oil S4 – DEEP & TOASTED

Everyday Sesame Oil S4 is a signature oil that clearly demonstrates the impact of roasting differences.
Japanese consumers tend to quickly develop familiarity with stage-based and purpose-driven oil usage once they begin to recognize differences in aroma.

S4 is characterized by a bold, smoky aroma derived from strong roasting.
This distinctive profile makes it especially suitable for meat dishes, simmered foods, stir-fries, and as a finishing oil that enhances the final character of a dish.

Rather than serving as a simple seasoning, S4 can be positioned as an oil that elevates the overall completeness and depth of cooking.
As such, it functions as a signature product for the Japanese market, intuitively showcasing Bangyudang’s expertise in aroma-focused roasting.

Point Copy (English)

“Finish the dish with aroma.”

Target Market

- Premium food market in Japan
- Specialist distributors for oils and seasonings
- Department stores and curated retail channels
- Foodservice and professional culinary market

Desired Buyers

- Distributors specializing in edible oils and premium condiments
- Importers and wholesalers with a strong focus on quality, aroma, and craftsmanship
- Long-term partners committed to brand building and market development
- Buyers serving department stores and high-end food retail channels

Everyday Sesame Oil S2 – Light & Nutty

Everyday Sesame Oil S2 is positioned as a highly versatile sesame oil suitable for a wide range of Japanese dishes.
Japanese consumers are already familiar with sesame oil, yet many locally available products tend to have aromas that are either too mild or overly uniform.

S2 offers a light roasted aroma with a clean, nutty character at its core.
This balanced profile makes it well suited for salads, seasoned vegetables, bibim-style dishes, and simple stir-fries, allowing it to be used comfortably across everyday cooking.

S2 can be positioned as “an everyday sesame oil” that integrates naturally into Japanese home kitchens without overwhelming the original flavors of the ingredients.
As such, it is one of the products with the fastest potential adoption in the Japanese household sesame oil market.

Point Copy (English)

“A new standard for everyday sesame oil.”