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Target Sector
Retail & Convenience
Ideal for grocery, convenience stores, and impulse zones thanks to its ambient, shelf-stable format and strong visual appeal beyond the frozen aisle.
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Travel Retail & On-the-Go
Perfect for airports, travel hubs, duty-free, and tourism locations where refrigeration is limited and portability is key.
Confectionery & Gift
A strong fit for gifting, seasonal displays, and novelty assortments, positioned between ice cream and candy with high perceived value.
E-commerce & DTC
Lightweight, non-perishable, and easy to ship globally, making it well suited for online sales and social-media-driven discovery.
Outdoor, Leisure & Specialty Channels
Relevant for outdoor activities, events, and specialty stores where traditional ice cream is impractical but indulgence is still desired.
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Usage Scenes(Usage/Recipies)
On-the-Go Snacking
A convenient ice cream experience for commuting, travel, school, or work — no freezer or refrigeration required.
Travel & Tourism
Ideal for airports, duty-free, hotels, souvenirs, and tourist destinations where portability and shelf stability are essential.
Gifting & Seasonal Moments
A novelty treat for gift sets, holidays, and special occasions, combining fun, indulgence, and strong visual appeal.
Social & Sharing Moments
Designed for social media, ASMR content, and group sharing — the crunch-to-creamy texture creates highly engaging “first bite” moments.
Outdoor & Leisure Activities
Perfect for festivals, camping, events, and outdoor experiences where traditional ice cream isn’t practical.
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Specialities,Sales point
Ambient & Shelf-Stable Format
No freezer or cold chain required, significantly reducing logistics costs and enabling flexible placement beyond the frozen aisle.
High Impulse & Add-On Potential
Novel, giftable, and visually striking — ideal for checkout, seasonal displays, and travel retail where impulse purchases drive volume.
Trend-Driven & Social-Media Ready
The crunch-to-creamy texture delivers strong ASMR and “first-bite” moments, making it highly shareable and aligned with viral snack trends.
Clear Point of Difference
A unique ice cream–candy crossover that stands out from traditional frozen desserts and conventional confectionery.
Efficient Distribution & Scalability
Lightweight, easy to ship, and suitable for e-commerce, export, and multi-channel distribution.
Limited-Edition & Flavor Innovation Potential
Seasonal and trend-led flavors create urgency, support re-merchandising, and encourage repeat purchases.
