MINELA
https://www.minela.rs/- National Pavilion
- Booth number W4-Z08-009
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organizer : Development Agency of Serbia

Minela is a family-owned company from Serbia, founded in 1999, with over two decades of experience as a private label food and beverage manufacturer. We specialize in developing innovative F&B products tailored to our clients’ brands, logos, and designs.
As a contract manufacturer, we offer complete in-house product development, allowing us to create products based on each client’s specific requirements. Every item we produce features a unique and carefully crafted recipe to ensure high quality and great taste.
In addition to private label production, we also market our own brands - Happy Kid and Minela’s.
| Country / Region | SERBIA |
|---|---|
| Exhibited products | Products: Happy Kid Fruit Drink, Happy Kid Ice Pops, Happy Kid SOUR Ice Pops, Minela’s Ice Pops |
Exhibit Product
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Happy Kid Fruit Drink
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Target Sector
Retailers, Distributors
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Usage Scenes(Usage/Recipies)
On-the-go refreshment;
Ideal for lunchboxes or school snacks;
Convenient hydration while traveling;
Everyday family beverage; -
Specialities,Sales point
Formulated with 10% fruit juice, no artificial colours and no preservatives.
Includes a paper straw and laser-cut perforation for easy straw insertion.
Offered under the Happy Kid brand or for private label manufacturing, in multipacks of 4 or 8 pouches.
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Target Sector
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Happy Kid Ice Pops
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Target Sector
Retailers, Distributors
-
Usage Scenes(Usage/Recipies)
Perfect for hot weather and summer refreshment;
Ideal for cooling down after sports or outdoor activities;
Suitable for sharing during gatherings and celebrations; -
Specialities,Sales point
Formulated with all natural flavours and 5% fruit juice;
Mess-free and convenient format for kids;
Vegan alternative to traditional ice cream;
Stored at room temperature and intended for home freezing;
Each variety pack includes 10 pops in five flavours - orange, raspberry, watermelon, lemon, and strawberry.
Offered under the Happy Kid brand or for private label manufacturing;
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Target Sector
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Happy Kid SOUR Ice Pops
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Target Sector
Retailers, Distributors
-
Usage Scenes(Usage/Recipies)
Perfect for hot weather and summer refreshment;
Ideal for cooling down after sports or outdoor activities;
Suitable for sharing during gatherings and celebrations; -
Specialities,Sales point
Formulated with all natural SOUR flavours and 2% fruit juice;
Mess-free and convenient format for kids;
Vegan alternative to traditional ice cream;
Stored at room temperature and intended for home freezing;
Each variety pack includes 10 pops in four flavours - green apple, strawberry, lemon-lime, and blue raspberry.
Offered under the Happy Kid brand or for private label manufacturing;
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Target Sector
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Minela’s Ice Pops
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Target Sector
Retailers, Distributors
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Usage Scenes(Usage/Recipies)
Perfect for hot weather and summer refreshment;
Ideal for cooling down after sports or outdoor activities;
Suitable for sharing during gatherings and celebrations; -
Specialities,Sales point
Premium ice pop range, made with 30% fruit juice and natural flavours, containing no artificial sweeteners or preservatives;
Mess-free and convenient format for kids and adults;
Vegan alternative to traditional ice cream;
Stored at room temperature and intended for home freezing;
Each variety pack includes 10 pops in five flavours - pineapple, raspberry, cherry, lemon, and strawberry.
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Target Sector